In this day and age, everyone wants to have a shot at running a small business. But what many fail to realize is that not having a soundproof digital marketing strategy means that you’re losing business at this very moment. To stay ahead of the competition and put yourself on the map, take the time to read through this list and learn where you could be improving.
Search Engine Optimization
A local search can put many businesses on the map when customers are looking up a service or product. And most of the time, you’ll find that customers don’t go past the first page! The first few searches are what customers will relate to as being the most reputable. So, the very first step you’ll want to take is to get in touch with a seo agency. This will optimize your business’ online listing and increase your traffic by getting you on page one (and ahead of your competitors)!
Link Building
Engaging in proper link building shows that your company is reputable and trustworthy, ultimately increasing traffic. A great way to do this is by finding local business owners or (another popular route) bloggers that will link in your website if you are able to offer them something in return.
E-Mail Addresses Are Still IN
Asking customers to subscribe for promotions, offers and products is a great way to keep loyal customers in the loop and grab their attention with discounts. You can also use their e-mails to ask for online reviews, which in turn will boost your company’s reputation and guarantee more sales.
Reputation Management
Knowing what’s being said about your company is a must. There are various tools you can use to know when your business is being mentioned in articles or social media. This will allow you to join the conversation and fix problems as soon as they surface. Quick, considerate feedback will placate your customers and restore your reputation.
Social Media
Optimizing your use of social media is one of the effective online marketing ideas you could have. Keep your customers engaged and show them you’re always on the grind by posting regular content (at least a couple of times a week). You can also use social media as a more direct platform for your advertisements. Facebook ads and sponsored posts are a great way to increase your local awareness and follower count.
Infographics
Customers love visual representations so you never go wrong with infographics. They’re easy on the eyes, get your point across in a flash and people often love to share them. With an A-grade infographic, you can drive up referral traffic in no time!
Video Content
Videos are powerful tools that have a retention rate of 65%. In comparison, text-based information is 10%. Make use of this and use yourvideo content to educate visitors or demonstrate how your products work.
Digital marketing is on the rise and if you want to stay ahead of the game, take these ideas into consideration. Just remember that digital marketing in 2019 is all about connecting to your consumers and using quality networking to do it!
